Hoe “sociaal” zijn onze wijnproducenten eigenlijk?

De wijnbranche staat er niet echt om bekend voorop te lopen in marketing. Opvallend is echter dat dat steeds meer wijnproducenten social media ontdekken om bij wijze van spreken direct vanaf de wijngaard met een eigen blog starten. Dat juichen we uiteraard toe.Vrijwel automatisch bewegen ze zich tegelijkertijd richting facebook, twitter, pinterest en/of google+. Hoe socialer, hoe gemakkelijker het voor de Jumbowijnmannen is wijninformatie met jullie te delen, en voor jullie om direct met onze producenten in contact te treden. We streven ernaar dat al onze producenten een gezicht op internet hebben.

Wat denkt de consument er eigenlijk van? Zijn ze tevreden over wat ze aantreffen op de verschillende blogs of FB accounts? Is de informatie die ze daar lezen eigenlijk wel interessant. Ik daag je als lezer graag uit om je commentaar op de “social presence” van de wijnproducenten met ons te delen. Misschien kunnen we er samen iets aan verbeteren (Jumbo, Elke dag beter… toch?)

Hier is ie dan, het (incomplete) overzicht van “onze meest sociale wijnproducenten”

Portugal: Quevedo blog en twitter

Italië:  Mezzacorona blog en pinterest

Chili: Canepa facebook en google+

Slovenië: Puklavec & Friends twitter

V.S. Californië: Barefoot blog

Spanje:  Tintoralba facebook en

Spanje: Lagranja 360 facebook

Argentinië: Fuzion facebook

Zuid Afrika: Two Oceans facebook

Australië: Yellow Tail facebook

Nieuw Zeeland: Villa Maria facebook

Deze lijst wordt gelukkig snel langer! Maar wat nog belangrijker is, de contacten tussen de wijnproducent en de consument zullen toenemen. En wat is nu mooier dan zelf met de wijnboer in contact te treden, en hem vertellen hoe lekker je zijn wijn vindt, of vragen wat je altijd al had willen vragen over wijn. Want geloof me, wijnmakers worden door passie gedreven, net als de Jumbowijnmannen. Passie voor wijn, en de passie om andere te laten genieten van de beste wijnen.

Wij en onze wijnproducenten zullen altijd proberen serieuze vragen van consumenten zo snel mogelijk te beantwoorden. Schroom niet om af en toe eens een berichtje achter te laten op een van de vele bovengenoemde blogs, facebookpagina’s en twitteraccounts.

Note for our wine producers: if you dont see your name in the list above or think we should add more social tools, feel free to add a comment.

- Emilio

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14 reacties op “Hoe “sociaal” zijn onze wijnproducenten eigenlijk?

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